What to do when Cold Calling doesn’t work any more?

What do you do when cold calling doesn’t work anymore?

Selling is easy, Brian Basilico says all you have to do is know how to turn $1 into $3.

Simple?

For Brian it is. He’s been doing it for the past 15 years for himself and his clients.

In this episode of I’m That Geek-Web TV Show discover how you can apply his method to your business and bring more BACON home.  You will learn what the BACON System is, and the importance of creating authentic relationships in order to have more success in your business. 

About Brian Basilico

Brian Basilico is an award-winning, internationally recognized author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award-winning marketing consulting and production company in Aurora, Illinois. B2b was founded in 2001 and helps companies and non-profits market their products and services through the effective use of online tools including websites, blogs, email, social networking, Google, S.E.O., YouTube, and more.

Brian’s career spans almost 40 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience with technical expertise, to build online campaigns that continue to produce measurable results. As a musician, technician, programmer, producer, and consultant, he has built a reputation for creativity, innovation, and translating “geek speak” into English. Brian is also an adjunct professor, trainer, speaker, and author of many marketing and social networking blogs and articles.

Brian is also the host of the popular The Bacon Podcast. It’s a twice weekly show that includes tips and tricks, and guest expert interviews. The Bacon Podcast is one of the top 35 Outstanding Podcasts as chosen by Inc. Magazine.

Takeaways

• What is the BACON System?
• How do you apply the BACON System in your business?
• Why you need to create authentic relationships to be successful in your business?

Summary

• What does BACON stand for? (01:53)
• What is the first step in the BACON system? (03:39)
• The second step in the BACON system is Google Analytics (05:38)
• Why not all traffic is created equal, it’s about quality, not quantity (06:24)
• What is the third piece of the puzzle to complete the BACON system? (07:14)
• Why you don’t build your home on rented properties (08:28)
• How to know what kind of content to create for your audience (09:40)
• What’s the secret sauce to creating content if you suck at writing? (11:05)
• How to use the BACON system to create relationships on LinkedIn (12:52)
• Why cold calling doesn’t work anymore (14:20)
• How to use a business card to Network and Build Relationships (19:26)
• Why would you do something differently online than you would face to face? (21:17)
• How do you show your personal side that compliments the business side on LinkedIn? (26:33)
• Why you shouldn’t fake it till you make it, but be authentic in order to build relationships (30:27)
• How to become the expert that people want to call (33:48)
• Why you should spend 10 minutes with 10 people you know on LinkedIn as opposed to 10 seconds with 10,000 people you don’t (34:27)
• How to follow and apply the 10-10-10 strategy to build relationships on LinkedIn (34:57)
• How to use the Golden Rolodex to help people (36:09)
• What to do in order to get great recommendations from people on LinkedIn (37:49)
• What’s the difference between recommendations and endorsements? (39:52)
• What does using automation and hiring companies to represent you really do to your business on LinkedIn? (52:09)
• How would you go about running your business without a computer, website, email, etc.? (54:43)
• How to get access to Brian’s 3 Tips in 30 Minutes Free LinkedIn Training (56:35)

Links

Brian on Facebook

Brian on LinkedIn

Brian’s Website

The Bacon Podcast

Free LinkedIn Training