THE FUTURE OF MARKETING IS AUTHENTIC ENGAGEMENT ON A PERSONAL LEVEL.

With Yifat Cohen

KNOWN FACT:

customer experience has the potential to double your revenue within 36 months.

Why?

Because customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to the experience they receive. If you cannot keep up with their increasing demands, your customers will leave you.

Shep Hyken says that “Customer Experience Is The New Brand” and when Econsultancy and Adobe conducted their Annual Digital Trends report, they asked B2B companies to state the single most exciting opportunity for 2020.

The results?

Customer experience (or CX) came in first (beating content marketing, video marketing and social!).

In this episode of I’m That Geek Web-TV Show, Yifat walks you through creating a memorable customer experience that differentiates you and allows you to stand out from the noise with minimum time investment.  You will learn the Customer Experience ROI Formula and how to apply that in your own business. Yifat also shares why it is so important to focus on connecting and creating relationships with your customers instead of just churning out content.

About Yifat Cohen

Yifat understands that you don’t want more leads, you want more conversions. By applying her Viral Connectivity system, Yifat helps multi-million dollar companies with over 50,000 contacts in their database add an additional 10%-20% profit to their bottomline without paying for new leads.

The Viral Connectivity system gets you face to face with known names in your industry and leverages their audience and reputation, while at the same time boosting your brand, your authority and your sales, all with minimum time investment and no learning curves.

Takeaways

  • What is the Customer Experience ROI Formula?
  • How do you apply the Customer Experience ROI Formula to your business?
  • Why you need to focus on Connection over Content?

Summary

  • What is the Customer Experience ROI Formula? (08:56)
  • How AI Technology is hurting your business (10:53)
  • Voice-Mimicking Software creates first cyber crime (16:24)
  • Why potential customers are becoming hesitant to make purchases online (17:19) 
  • Why customers have lost trust with online marketing (21:16)
  • How automation has killed intimacy and we have lost human touch in business (22:13)
  • What does Yifat mean by the future of marketing is authentic engagement on a personal level? (23:41)
  • What are the 3 elements to replacing broadcast marketing with engagement marketing? (26:56)
  • What does T+V+R=S mean? (28:09)
  • What is the Oprah Technique? (33:50)
  • How do you build relationships with your potential customers? (39:21)
  • How does the Customer Experience ROI Formula translate to cash? (43:00)
  • How do you apply the Customer Experience ROI Formula to your business? (45:37)
  • Why you should focus on connection over content (48:03)
  • How long does it take for your to apply the formula yourself? (51:35)
  • How do you find people to interview for your show? (58:42)
  • Why you want to own your audience (01:03:32)
  • How to become a problem seeker and solve people’s problems (01:05:20)

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Yifat Cohen

Yifat Cohen

Engagement Booster

Yifat understands that you don’t want more leads, you want more conversions. By applying her Viral Connectivity system, Yifat helps multimillion dollar companies with over 50,000 contacts in their database add an additional 10%-20% profit to their bottomline without paying for new leads.

The Viral Connectivity system gets you face to face with known names in your industry and leverages their audience and reputation, while at the same time boosts your brand, your authority and your sales, all with minimum time investment and no learning curves.

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