We all know how to talk, but do you think that you haven’t got the expertise to be a speaker?
David Newman is the author of Do it! Marketing and the founder of the Speaker Profit Formula. He wants to destroy the myths around the Speaking industry including -
‘Do you need to have a bestselling book?’ and ‘Do you need to speak for free?’
David and I talk about getting started as a paid speaker, providing value by solving problems and why the key to success is being niched.
About David Newman
David Newman works with entrepreneurs and executives who want to attract more clients and increase revenue by being a thought leader. As a speaker he has presented over 600 corporate programs since 1992 and helped over 500 speakers, authors, consultants and experts raise their game and deliver their highest value.
Show how you solve peoples problems
Everyone is an expert at something
Dig down and find your niche
The differences between Speak To Sell and paid professional speaking (03:23)
Why purpose is so important when giving a talk (08:10)
Why being a hyper-relevant, hyper-specific expert will make you stand apart from the competition (12:22)
The power of referrals (19:18)
The 3 things you need to get started (20:40)
The myth of speaking for free (24:15)
How one of David’s clients got their first speaking gig just by using LinkedIn (29:01)
Widening the types of presentations you can do (32:36)
A gameplan that can boost your revenue and results (36:49)
How to reach out to prospective clients (39:51)
Finding the right people to get feedback on your idea (48:46)
Don’t pitch. Tell people how you can help them (56:58)
Why your sales pipeline should be about how many people have you on their calendar (1:00:52)
The more you zoom in on a niche the more work you will find (01:08:10)