The Speaker Profit Formula: Market, Monetize, and Maximize Your Expertise

with David Newman



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We all know how to talk, but do you think that you haven’t got the expertise to be a speaker?

David Newman is the author of Do it! Marketing and the founder of the Speaker Profit Formula. He wants to destroy the myths around the Speaking industry including -

‘Do you need to have a bestselling book?’ and ‘Do you need to speak for free?’

David and I talk about getting started as a paid speaker, providing value by solving problems and why the key to success is being niched.

About David Newman

David Newman works with entrepreneurs and executives who want to attract more clients and increase revenue by being a thought leader. As a speaker he has presented over 600 corporate programs since 1992 and helped over 500 speakers, authors, consultants and experts raise their game and deliver their highest value.

Takeaways

  • Show how you solve peoples problems
  • Everyone is an expert at something
  • Dig down and find your niche

Summary

  • The differences between Speak To Sell and paid professional speaking (03:23)
  • Why purpose is so important when giving a talk (08:10)
  • Why being a hyper-relevant, hyper-specific expert will make you stand apart from the competition (12:22)
  • The power of referrals (19:18)
  • The 3 things you need to get started (20:40)
  • The myth of speaking for free (24:15)
  • How one of David’s clients got their first speaking gig just by using LinkedIn (29:01)
  • Widening the types of presentations you can do (32:36)
  • A gameplan that can boost your revenue and results (36:49)
  • How to reach out to prospective clients (39:51)
  • Finding the right people to get feedback on your idea (48:46)
  • Don’t pitch. Tell people how you can help them (56:58)
  • Why your sales pipeline should be about how many people have you on their calendar (1:00:52)
  • The more you zoom in on a niche the more work you will find (01:08:10)

Links

Seth Godin

David’s Facebook

The Speaking Show Podcast with David Newman

Do It Marketing

David’s Webinar

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales by David Newman

17
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David NewmanNeville SwabyElleYifatStephana Recent comment authors
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Julie
Guest
Julie

Hey David. I want to know HOW to get in front of these corporations. like – who do I talk to? HR?

David Newman
Member
David Newman

We can totally answer that during the show – can you join us live?

David Newman
Member
David Newman

We can totally answer that during the show – can you join us live?

Robert
Guest
Robert

Hello David, I am a 64 year old engineering guy that has taking personal development course on and off for 30+ years. I have a burning desire to become a presenter. I want to share my story/pain and how I overcame my issues, all to help other people with their issues. Q: So where do I start.

David Newman
Member
David Newman

Robert – sharing your story does NOT help an audience. Creating content, training, and tools to help them with THEIR urgent, pervasive, expensive problems is the key. Happy to discuss this when you join us LIVE – can you make it today at 2pm US Eastern?

ElLE
Guest
ElLE

Hi, David! Is there a simple formula to follow in order to get booked for live speaking engagement, even if you’ve never done public (from a platform) speaking before?

David Newman
Member
David Newman

Yes as a matter of fact there is, but the real question is WHY would they want to hire you? You need to be positioned, packaged and promoted correctly in order to get their attention – and then to get paid :o) We can certainly discuss this live later on today!

Stephana
Guest
Stephana

hey David! you rock star!!

Stephana
Guest
Stephana

Howdy Yifat! Looking gorgeous!!

Elle
Guest
Elle

That is mad crazy skillz!

Elle
Guest
Elle

I want some! 🙂

Elle
Guest
Elle

David, I am ready to pitch my 500K offer. Now I need your help 🙂

David Newman
Member
David Newman

Elle – did you book a call with our team to see how we can help you do that? http://doitmarketing.com/call

Elle
Guest
Elle

So true! No one asks for your degree! Just the solution.

Neville Swaby
Guest
Neville Swaby

Thanks now I can talk, I love this I want to understand how to speak for Leeds future Internet Market business owner, part-time and full-time networker

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