The Case Against Automation or… How to Build Business Relationships with JB Kellogg
We hear a lot about automation, AI and technology that we must implement if we want to grow a strong company FAST.
Though all this might help, they are NOT the reason behind the fast growth of Marketing360® and Madwire®.
If you're scratching your head right now, thinking - "wait, a marketing company that doesn't rely on automation??"
See, JB Kellogg, the Co-Founder and Co-CEO has grown both these companies from 2 people to over 550 in just 10 short years with very little automation.
HIS SECRET WEAPON - RELATIONSHIPS!
We talk about how building strong business relationships, staying true to your mission and providing quality customer service is key to success and the ability to grow so quickly.
Helping small businesses grow makes the world a better place
Focus on building strong relationships with your customers
Multichannel Marketing new trend, takes more time, do it yourself, or hire someone to do it for you
What gets you up in the morning? (04:23)
How building customer relationships is key to success (05:06)
How do you turn your skills into an actual business? (06:01)
What can you learn from taking risks? (07:51)
What to look for when hiring your team (09:46)
Why you should lead by example (14:46)
How do you keep up with new changes happening in marketing? (17:00)
How do you turn the faceless internet into human relationships? (20:22)
Marketing at the core is being where your customers and potential customers are (23:01)
What are the trends from the past 5 years and how do you adjust for future changes? (28:57)
What to do when you find yourself stuck and hit a plateau (42:58)
The most honest guarantee you can give your clients (51:31)
JB Kellogg was held back in second grade. (56:49)
What’s next on the horizon? (58:08)
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JB is extremely passionate about company culture, so it‘s no surprise that for 5 consecutive years, Madwire was ranked by Glassdoor as one of the country’s Best Places to Work for businesses with 1,000 employees or less (ranked #1 overall in 2016). In addition to that, JB & Co-CEO, Joe Kellogg, were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is also passionate about continual growth, which has helped Madwire make the INC 5000 Fastest Growing Company list a rare 6 years in a row.