The 5-80-5 Tool Allows Businesses to Increase Their Lead Flow by 500%
by Roland Frasier
So, we had actually opened an office, hired people, had an HR director. It was a shared services model that cost just under $50,000 a month to have all of these people producing content for us in the Philippines. We had five companies that were equally using the content. Then each of these companies would get a bill for 10K a month. And, we said: “well, gosh, what if we started providing content to other people?”
And we said, okay, let's open a content as a service company and we'll turn this expense center into a profit center. And so, I ended up calling that “ETP”, or “Expenses to Profits. I think it's about ninety to a hundred thousand dollars a month in profits. It went from a 50k negative per month to a profit of 100k a month.
And then the third thing was we had gotten in with a company called Infusionsoft, now called Keap. And we were doing a co-registration on leads where Keap funded our marketing to get leads. We nurtured and shared the leads. We sold our stuff and then whenever a lead wanted to get a demo of Keap’s product, we sent those prospects to them. That's kinda cool. So, basically that started out with them paying $25,000 a month of our ad cost.