How to self-publish a best-selling book without writing a single word with Martyn Cook
On this episode of I’m That Geek Web-TV show, Martyn Cook, Founder of Smarter Destiny Podcast and I talk about books specifically how to publish your book, without writing a single word.
We are discussing Martyn’s second book. We dive deeply into Martyn’s story because it's fascinating how he started with software and got into writing books. What’s really intriguing is how he “wrote” his book without actually writing a single word. He shares all his secrets with us and even gives you the opportunity to get a Free copy of his book so that you can see how he did it and how you can too!
Tell us a little bit about your journey from that entrepreneur geeky you were into self publishing
“That entrepreneur geeky. I'm going to get business cards made up with that”. Oh, I mean, where do I start? I started for the first time when I was 14. I learned to design websites, cause I thought it would impress a girl who was designing websites. But it didn't work at all. It failed horrendously, but I could make websites that didn't fail. So that sort of started me on the journey making websites. I did that for a bit and then I started selling things on websites and then I jumped into social media and learned that I could buy social media pages way back when everybody saw everything that you posted on your pages. And I started buying Facebook pages, I've got 20 million fans and followers across a bunch of different social profiles.
Then I thought, well, I've got the people, I've got the traffic, now I need some products. So I started getting into affiliate stuff and then eventually going into ecommerce, via teespring.com. I probably sold enough tee shirts that there’s some countries somewhere that I could give every single person in the country a tee shirt from that. Then graduated into my own products. I've gone through a bunch of ecommerce brands. I've got an ecommerce mastermind with some really smart people and we all sort of collaborate on a daily basis.
We put on luxury events with that business software company, and then in my spare time if you like, we've got Smarter Destiny. We're building an army of enlightened entrepreneurs. Basically we want to teach people how to make money online, but in an ethical way that actually leaves the world a better place rather than stepping on people to get rich. You shouldn't get rich as a result of someone else getting poorer. So that's what we teach “your smart destiny”. Through the podcast we interview fabulous, amazing entrepreneurs and we learn their story. We learn why they do what they do.
So this book is the second book that I published under the Smarter Destiny brand. It's 300 pages of my genuine best work to help readers make more money from their digital business through leveraging the power of 1% incremental compounding gains.
Basically it's 50 chapters covering in detail a different way that you can make more money. If you apply one chapter, you're going to make some more money, apply two or three, and we did the math, three 1% gains or something like 119% increase in revenue is crazy. So what we're talking about is how I wrote that book.
Why did Martyn Cook write his book?
I’m the type of guy that if I am walking down the street, and hear someone expressing a problem they have, I can’t keep quiet. I'm the guy that will be like, “Ooh, I couldn't help but overhear… Actually, have you tried this?” I want to help and if I can offer some kind of help, I get a good feeling from that. That's what I do. So the book was I've got a lot of things in my brain and I want to get these things out of my brain and we're in a really noisy world where there's gurus clogging up in the feeds. You know, people that can't teach. These kind of people that figured out that they can make a lot more money by pretending they know what they're talking about and selling a course than anything else.
A book is like a business card where you can kind of demonstrate that you actually know what you're talking about up front. I've got a ton of stuff in my brain and I thought, “you know what, I'm going to put it out on a book”.
Why does Martyn do his Smarter Destiny Podcast for free?
I love connecting with interesting people. Being an entrepreneur, particularly a digital entrepreneur, it's a lonely journey. I just love connecting with interesting people, hearing their stories. So it's something that I do for free. There aren’t many things in life where if you look inside yourself, and ask: “would I do this completely for free?” The answer to this one for me is yes, which is really lucky because we don't actually monetize the podcast in any way.
How to write a best-selling book without actually writing a word?
If you're listening to the audio, the first image is funny air quote things, because I didn't write a single word and we're going to get into that. So in this training, “How to write a 300 page book without actually writing a single word”. I'm going to tell you how I actually created this book during dead time. So it wasn't actually any additional time strain on my day.
I'm going to show you how I leveraged time to write this book. I'm going to go through how I landed Kevin Harrington as a forward. The guy is a smart, successful dude. How we managed to sign up over 300 people, in the prelaunch, how ultimately we sold thousands of copies at a profit.
Why write a book?
Well... first off it proves that you know your stuff. A book is like a business card in this noisy age where everyone's going, “I'm the expert, I'm the best.” When you kind of throw down a book and say, “Hey, take a look at that, skim through it. Use the book however you want. I've already written this. This is my best work. I'm very proud of it. Give it a read. If any of it resonates with you, then let's talk.”
I don't sell my services as a consultant, but it's more, I've got a lot of stuff that I want to put out there to help people. I know that my intentions are genuine. I know that other people's aren't necessarily genuine. So I've got a book where it's like, “hey, your risk is six bucks for shipping”.
I know it's genuinely good. We've had hundreds of positive reviews come in from it now too, which really does confirm that and at least then you might sort of go, “Huh, actually this kind of makes a lot of sense”.
Also why you might want to write a book is it's actually a challenge and people respect that. To get to the point where you actually have a published book that people can hold in their hands, is impressive. Books as a result, have quite a high perceived value. I mean, let's face it, it's just ink on paper, but it's the condensed knowledge of a decade of learning. Typically books have at least a decade of experience in there.
It's great for lead generation. If that's your business, it doesn't matter what kind of business you run. If you're an expert and you are positioning yourself as an expert, having a book will definitely help you in that. It doesn't matter what the niche is. Demonstrating upfront that you know what you're talking about and you published a book on it really does position you as an expert advisor.
And you can repurpose that over and over. What I mean is you can record videos on the chapters, you can publish blog posts that are the chapters, you can take little excerpts, you can chat about it with people, you do all kinds of stuff. So that's why I suggest writing a book is quite a cool thing to do.
How thick should your book be?
This is something where you just assume, “okay, well I'm just going to write until I'm done”. But actually it was important to me that my book was thick. I wanted to get loads and loads and lots and lots of information in there. I didn’t want it to be too thick that it went into the next post or brackets.
What I mean is shipping brackets. In the UK where I knew I'd be shipping it from the thickness of a large letter. Which is what the Royal Mail Postal Service defines as by thickness is 2.5 centimeters. So it was like, I need to write a book, which is as close to 2.5 centimeters, but not over in terms of depth as possible. And so, I'm like wow, that's not something that Google can help you with by the way folks. I've got a good bookshelf. I looked at all the books on there. I went to a local library and I looked at similar sized books to figure out how many pages make up 2.5 centimeters. So all that searching, you guys don't need to do the searching out.
Cause, I can tell you the answer. I found out about 300 pages was the sweet spot. And it seemed that of those 300 page books that I was looking at, most of them had around about 50 chapters. That also seemed about right to me. 50 sounds like a good number in terms of chapters and in terms of information. So there it was. There's the math of what I was setting out to do and this is important. I was setting out to write a 300 page book with 50 chapters. Okay. So three intro pages. We can assume that every chapter heading page, about half of it it's going to be the title and an image and a quote.
So I can minus 25 of those pages because they're basically blank. Then minus another 25 pages because I had images throughout. So really I'm writing 250 pages. That number is coming down. And which is important to me because to be honest, looking at 100,000 words sounds really, really scary. Now I'm only writing 250 pages. I googled quickly online and found that an average page, has about 300 words. I also counted that's five minutes of my life I'm never going to get back. I realized that if I'm writing 250 pages, each page has 300 words on it, it's about 75,000 words. If I'm going to write 50 chapters, that means 1500 words per chapter.
How to “write” a book without writing
I was searching online and I found a way to write a book without writing. And you've probably guessed this folks, but what I discovered was that you can DICTATE your entire book. I also learned that you could actually speak, and of course we know this, but you can speak much faster than you can write. A really good secretary nowadays, who types every day might write maybe 90 words per minute. Something like that. You can speak without too much effort, 150 words per minute. So each chapter I told you a minute ago, each chapter we're aiming at 1500 words. It means that 1500 words can be dictated in just 10 minutes. Each chapter, I can actually write it in 10 minutes.
If you're dictating it, then what dictating means is speaking into a microphone and then you can get that transcribed, which means getting that sound clip into words again, someone else can do that. Someone else can transcribe the recording because that sounds like a lot of words to me and something I don't want to do. So this sounds really cool. I can dictate my entire book.
Why should you dictate?
Well number one for me is I hate typing. If you're not typing, you don't need a keyboard in that case and you don't really need to be in front of your computer. Now you can produce a book without being in front of a physical computer. Dictation only needs a microphone. You've got one of those on your phone so you can technically get on the phone, you can talk much faster, and you can talk whilst doing other things.
And this is important, because essentially if you're able to talk whilst doing other things, what would be an example? You can potentially write your book during, which in my case, I looked at the sort of things that I'm doing each day and in my case it was whilst walking my dog, Winston. I love walking him. It's something that I'll never outsource. I'm never going to pay someone to walk my dog. I enjoy it. Often I'll use the time whilst I'm walking him to listen to podcasts or make calls. I walk him every day, usually for at least 40 minutes.
Therefore, if each chapter could be dictated in 10 minutes, potentially I could churn out four chapters per walk. Meaning, in 13 dog walks technically, I could dictate my entire 300 page book. That was the dead time that I identified. Other dead time could be in the shower. It could be whilst you’re cooking. It could be whilst you're cleaning, it could be whilst you're shopping. All kinds of times, also driving or whilst you're traveling, there's plenty of times when you can talk.
How to plan your book
We've got a basic idea of how to do it. The first thing you need to figure out is what topic are you an expert on and understand that expert doesn't mean what you think or what you might think it means. Expert means just knowing at least a little bit more than others.
If you know just a little bit more than the average person about something that actually by definition makes you an expert because you're in the minority of people that know that much. So don't stress out about, “I'm not qualified to write a book”. You can always add to your existing experience and knowledge with plenty of research.
Then, you want to be asking what is your chosen topic? Add enough value to others that they will pay money for it. There's niches out there which, it's unlikely you're going to get money for. You do need to recover your cost of producing the book. There's going to be some time and a little bit of money spent. You need to be able to get some money back at least for it. You need to ask yourself will your topic solve your customer’s problems? It's really good if your book actually solves problems. Most books out there kind of do, even if it's the problem of not feeling tired or the problem of needing entertainment. Is there enough of a market to buy your book? Basically what I'm describing here is niche selection, which I actually cover in this video: https://smarterdestiny.com/findniche It goes into niche selection and how to find a great niche.
Now we jump into chapter ideas. Remember I wanted to do 50 chapters. So I started by noting down my ideas that I had. This book is a book on ecommerce. It talks about how to scale your ecommerce business past seven figures in revenue. Cause I've done that a few times and I know what I'm talking about. I was noting down ideas about traffic and sales and conversions and all kinds of stuff. I'm just scribbling it down. I'm not filtering, I'm just writing it all down on a piece of paper. I'm looking at chapters in other book in my niche.
I'm looking at e-commerce books. You can jump on to Amazon, they'll give you a preview of what's in the contents. I'm getting inspired by the kind of things that are written in other books. I'm searching on blog articles to see the topics of those articles and looking on youtube for videos about my niche to see what those videos are on.
I'm looking at the reviews on Amazon. This isn't so good for my niche, but it's great for other niches. You can look at products that people in your niche are buying and then look at the reviews on those products to see why people are liking those products. You might be inspired for chapter ideas there. So start scribbling them down or dictating them and aim for about 75 plus ideas cause you're going to filter some out later.
I wanted 50, I aimed at 75. Then what you want to do is you want to get those chapters and sort them by theme. This is the first part of the contents for the book that we're talking about. I've got seven themes in my book. I've sorted the chapters under them. What I'm trying to do is I'm trying to get a similar number of chapters under each theme. I'm trying to ensure that when you combine all of these themes, you're creating a really good framework that solves the problems of your target customers.
This is just a scribble exercise folks. It's really not as complicated as I'm probably making it sound. You're scribbling down ideas of things that you could write about and then putting them under the headings.
How do you get started?
Now you're probably thinking, “I've got these ideas for chapters. How do I talk about that chapter for 10 minutes ago? I'm dictating, I want 1500 words. I know that it's going to take me about 10 minutes. How do I even get started?”
You're out and about now you're walking your dog, you've got your phone out or you've got Bluetooth headphones in like I did. Now you've got the challenge of talking for 10 minutes, which goes really quickly, but you do need something to talk about.
This is how I structured just about every chapter in my book. First part of the chapter, I talked about a story that demonstrates the talking points of the chapter. Humans learn through stories. If I start telling you the way you increase your conversion rate on your store is to do a split test on this, you're going to zone out. If I tell you about my friend, Justin, who did an experiment for one of his clients, he jumped in and he got frustrated and he tried this and then accidentally found that by changing the button color… it's a bit more engaging because humans learn through story.
I started every single chapter with a story that was going to demonstrate my talking points. Next stop, I jumped into a section on actionable advice. Now that I've engaged my reader with a story, I'm talking about actual advice. I'm saying, “hey, so maybe you can check out some split tests. Maybe you can play with color or font or look at this or look at your competitors or try out this or that”. Actionable advice relating to the story that users can apply to their business because the story is great, but also users also want action points that they can actually use in their business and apply.
Then, the next bit of the chapter is the recap. It's merging the story and the actual advice together. “Just like how we learned with Justin when he was testing things that when he did that, and that's why I'm advising this”.
Finally, this isn't something that I liked, but when I did research, I found that quite a high percentage of people enjoy at the end of the chapter in the book, having some homework, or some action points. “Go do your research, look at 10 sites in your niche”. That kind of stuff.
Give them a bit of homework, or some checkpoints to really cement the knowledge. So I finished up most of my chapters with some action points, if it made sense how they could apply the teachings of the chapter.
Now I've broken 10 minutes down into four points. Each point is just two and a half minutes, two and a half minutes is more like 150 seconds. It's not very long.
What resources does Martyn use?
I use an app called Evernote. I love Evernote. It's an app that you can access online, on your computer, on your phone, and when you were writing notes, it's on all of those devices to share notes and stuff. That's where I scribble my bullet points.
I use Rev.com’s app, Rev.com is a transcribing service I've used. The accuracy is phenomenal in terms of actually interpreting my British accent and writing the words I intend them to say. They're very accurate. I use their app because the second you finish recording you can just send it to them instantly. They send you back your transcription pretty quickly. You could alternatively use an audio recording app on your phone and then separately upload it to whatever service you use for your transcribing service.
So I used the bullet point notes on my phone for reference. Rev.com would then transcribe the audio and then you can set it up so it sends it to a Dropbox folder.They send it to a Dropbox folder. I share that Dropbox folder with my colleague.
In my case, the person who was writing up this transcription was, my head of marketing, Grace. She wrote up the transcription,removed the things which are clearly intended for my dog, removed the ums and the Ahs and the, “Oh, what the hell am I talking about today? What was that last thing?” You know, all of the stuff where it's not meant for the book.
She wrote that up in Google docs so I could monitor along. With Google docs, multiple people can read at the same time. And for me, the bonus of getting her to do it rather than just paying someone on upwork or finding any kind of proofreader, copywriter or book editor, all of these professions can easily do this job… They're just proofreading what's being transcribed and making it nice. The bonus for me was she learned all about ecommerce marketing at the same time that she was producing the book for me. So I'm giving her a training, my staff member is now smarter.
Then the next thing, once we got it on Google docs, she's then graduated to Scrivener. Scrivener is a word processor specifically for book writing. It's like Microsoft Word or Google docs, but specifically for word writing. The point of Scrivener is when you've produced your book on it, it outputs your book into the various different formats that you'll need across the web for creating an Ebook, creating a pdf or creating a physical manuscript. You only have to make your book once and then you can compile it into different formats.
How do you pre-launch and build hype for your book?
Now we've got a book and now we need to pre-launch that book by building hype. So I recommend Kartra as the funnel builder. In my prelaunch I created a simple lead capture form.
Then I jumped on social media and told as many people as I could about my book coming out and things that I was excited about. I created this quick form where I collected the name, the phone and the email. I recommend collecting phone numbers as well, because it might be that you want to call up these prelaunch people or text them or something when you actually launch. So you might as well grab that.
Essentially if you are going to do it like me, which is actually giving away free copies, then it's quite a strong, compelling reason. “Claim your free copy. I've just spent all this time writing a book. I'm gonna give it to you for free”. There's a really strong, compelling reason for someone to fill out the form.
I'm telling as many people as I can, that I've got a book coming out. “Okay guys, I've got a book coming out. Hey guys, I've got a book coming out”. It gets old really fast, right? So if you're looking for refreshing ways to tell people you've got a book coming out, you can say, “Hey, I've just finished writing another chapter for my book coming out. I'm really excited about this chapter because it tells you blah, blah, blah.” Now you've got 50 chapters that's potentially 50 different posts you could do, which are all fresh, unique, compelling and points to your lead capture form.
Why should you include a foreword?
You're writing your book and during this period you also want to keep in the back of your mind that maybe you want a foreword. A foreword is done by a really talented expert person that's kind of in your field and topic of the book, who writes about themselves, their successes and then applies it to your book. Here’s an example: “Kevin Harrington, super super this, he teaches and mentors entrepreneurs. He loves teaching entrepreneurs to give more than you get. And he can see that through the words written in this book by Martyn…” So that's how a foreword is typically structured. It's completely optional, but recommended. If you're looking to get a foreword, ideally that person should be impressive and influential because they'll actually help you sell more copies.
They should be relevant to your topic. What you want to do is research people that match that criteria online. Make a list of your dream 50 people that you could reach out and then contact them, which really sounds scary, but it's not. In fact, I love Linkedin for this because on LinkedIn you can find everybody and the very least you can send them a connection request with a message. Also on their website they'll have contact forms and stay focused. If you want to contact 50 people, break it down to at least 10 people per day.
Then when you're reaching out to them, send a very short message. In the brief message, compliment on them about something that they've done, or they've produced that you like. Keep the message to the point. Remember, it's an honor to be asked to be a forward. It's not as hard as you think. You're not really asking them for a favor. You're going to be selling however many copies of your book. Your book is positioning them even more as an expert than before they were on your book. It's not actually a tremendous inconvenience for them. At this point, each person that you reach out to who responds, will have different questions and you just need to answer them as best as possible and as honestly as possible.
And if you get yourself in a nice, difficult situation where you've got multiple people from your dream 50, giving you yeses, pick the best person for the job. That's how I got Kevin Harrington.
What’s the benefit of having Kevin Harrington as a foreword for Martyn’s book?
For the foreword, you'll be sending the person you want a copy of your manuscript. They're not gonna just apply their name to anything, that's rubbish. The point of a forward is that it's someone who's very, very influential that's giving their stamp of approval and recommendation in writing on your book. That's a big deal. People don’t always believe you when you say your book is good. But when Kevin Harrington says it’s good… it's kind of like almost borrowing authority from other people in your niche that they're saying, “Yeah, he's not the only one saying he's great. I actually vetted him and he's great”.
It's a little bit of extra effort, but it's tremendously valuable.
Why you need to include testimonials
Testimonials help sell your book as well. I've got a lot of testimonials. They came from contacting trusted people both before I'd published and after I'd published and asking them if they'd like a free copy of my book in exchange for a review, shipping it in some way, whether it's a physical copy or a digital copy. If you don’t have physical copies available, you have to send them a pdf.
I was really uncomfortable doing that because it only takes one person to leak that and then your book is out there in the world for free. I recommend using a free watermarking service. Google it before sending and putting a unique watermark on each pdf that you send out with the name of the person you're sending it to in this watermark. Then if it does leak out, you know exactly who leaked it and they're probably less likely to leak it.
Then make sure you follow up with each person. Every person you've gone to the effort of sending a copy. Make sure you follow up with them too so that you can at least get to the point where they've even given you a testimonial or they said, no. You need to be vigilant because testimonials again, their recommendations, that people and your customers will pay attention to.
How do you sell your book?
What you want to do is you want to be leveraging your foreword and your testimonials. on your sales page. You want to be showing off the the book structure that we've already written and telling them a little bit about who you are and why you wrote the book. On this page, again, I recommend Kartra for doing this. It makes it really, really easy. What it allows you to do is to put in upsells after the sales page, which, a certain amount of your audience may want to learn from you in a different way. I run live calls every Monday. I call them expert calls. I think we've got something like 40 hours of content now in our archives, cause, we've been doing it for over a year and a half.
I offered that in my upsell and said “Hey, if you want a little bit more than my words in a book, you can come and join me live”. A certain percentage of people also decided to take that offer, which helps balance out the costs that I've incurred. Because ultimately I want to get this copy into the hands of every digital marketer and digital entrepreneur out there. But if I was to do that on my own, I'd be bankrupt. My goal is to get it into as many hands as possible without losing money. I'm not actually so bothered about the profit. I believe if you put enough value out there in the world, it'll come back to you at some point.
I like Kartra this is the other reason for it. I link Kartra to a Shopify store on a free plan, which I use as my back end. That's my CRM. That's where I can see the orders and Shopify links to absolutely everything. Which is great. The other reason I like Kartra is you can set up an affiliate program so that other people can recommend your book and get a bit of commission for doing so.
I would encourage you to model your funnel on mine: https://imthatgeek.com/MartynCookFreeBook You can just go through it as a customer and screenshot each page, see where I positioned things. I encourage you to pick up a copy of the book. It's free, just cover shipping. It's like six bucks. You're gonna get a 300 page, highly reviewed, highly recommended Kevin Harrington foreword, book that I'm extremely proud of and I dictated whilst walking the dog over about 13 to 15 separate dog walks.
Is Scrivener the best way to self-publish?
Scribner is a way of producing a book in a format that enables you to then publish that book. Whether you're publishing that book on Amazon or whether you're sending it to a book publisher, you're aware of it is they require it in a certain file, not just a word document. Scrivener enables you to output that book. You write it once, you put it in that once and you can output it in whatever file format you want.
What is self publishing? What does that mean?
Self-publishing means rather than getting in touch with a publishing company, one of these companies gets hundreds of book submissions every day and treats you like dirt. Self-publishing means actually putting copies of a book out into the world using your own energy and resources.
Actually, you can do it through Amazon. You can upload it on there and they'll handle the printing and all of the shipping.
In my case, self publishing meant taking my book, phoning up some local print houses, book printers in the UK because I wanted to do was fulfill it locally, so I could be a little bit more hands on.
I try as much as I can to sign each copy. I like that personal touch it takes me an extra 30 seconds. I can't do that through Amazon. If you don't care about the personal touch, you can literally just upload it to Amazon. And then if someone orders your digital copy on Amazon, you can give it to them, if they order a physical copy, Amazon will physically print it out and ship it to the customer.
What are the best self-publishing companies out there and are there any self-publishing that you should avoid?
That's a hard one for me to answer. I use a company called Book Printers, UK. They were the best ones I found. Their customer service was fantastic. You're the one that is doing the self-publishing. You just need a company that can print books for you.
What is the cost of self-publishing versus the other methods?
Well, I've never done the other method. I've never gone with a publisher. I mean I mentioned the cost of the natural publisher is heartache, heartbreak, going through hundreds and hundreds of publishers and being told to “F-off” and maybe eventually finding one where they say, “We will take you, but we want 90% of the royalties”.
That was kind of some of the thinking I had with wanting to self-publish. So when you self-publish, you get volume discounts to book printers. The more you order at a time, the cheaper it is. When you're ordering in large quantities, you could probably get the cost down to under, $2 a book.
What are some tips to get your book out to even more people?
Affiliates are always good. An affiliate is someone who in your space has an audience. It could be someone that has a large youtube channel or a blog or is a coach, a teacher, has a course or a Facebook group. So it's finding those people, getting into a conversation with them, sending them a copy of your book and saying, “Hey, if you like it, would you be prepared to share a link to it?”
The better the book, the easier that is. All of those people that reviewed your book as well, asking them, “Hey, would you mind, you've got a copy of the book now. Would you mind sharing that, by doing a post on your social media saying, I just picked up a copy of Martyn's book. I love it”.
Will self-publishing close the door to traditional publishing in the future?
No, I don't think it does because I think that in my research, again I didn't even go down the traditional publishing route, so take this with a grain of salt. But my understanding is that a publisher wants exclusivity to your book. Every book they copy their sell, they get a certain amount of royalties, they don't want to compete with other publishers. They're happy to compete with you. The fact that your book is already out there may even help you a little bit when talking to publishers cause you can say, “look, it's not just a book and a concept. I've actually got this many sales. I've got this many testimonials so maybe you should take me a little bit more seriously.” It could actually go the other way and help you.
What about first time authors thinking self-publishing is not a good way to get started?
I think that's BS. I don't think I've ever read a book and gone, “Ohhh… they've got some good words in there, but it's not published by Penguin, so I'm not going to take them seriously. Um, so I would pay far more attention to recommendations, testimonials, forewords, flicking through the book. If it's on Amazon, you look for reviews, the back of the book, which is really important. Real estate to sell the book. I pay way more attention to that. Understanding who the author is and why they're qualified to talk to me.
Is there really any value in being an Amazon bestseller and putting your book on Amazon?
There's absolutely value in putting your book on Amazon in many ways, particularly if you're doing a funnel similar to mine, if you put it on Amazon at a much higher price point, not only will you get sales, say you get sales at 20 bucks. You can sort of point out on your website, “By the way, I'm already getting people buying my book at $20 on Amazon and check out the reviews from those people”. It sort of helps reinforce how valuable it is that they get it for free.
Why? We're not tricking anyone here. This is literally the point then if they come through your funnel then at the very least, you get just a little bit closer and more hands on in terms of the people that are buying from you.
In terms of the best-selling status status, I think we see it a lot, but it probably still holds value when someone goes, “I'm a best-selling author, or an internationally best-selling author”. I think that still holds weight because the majority of people don't realize that literally as long as your book got to number one in a tiny little category on Amazon for 10 seconds, that's enough to classify you as a best-selling author.
I just try and be authentic all the way through with everything I do because the customers I’m selling to and wanting to speak to, they’re smart people. They see through smoke and mirrors. You must be authentic and do it the hard way, but the hard way is normally the best way.
If you want a copy of Martyn’s book that he will personally dedicate to you, go to: https://imthatgeek.com/MartynCookFreeBook You're going to go straight into Martyn’s funnel that you can model. You can see how he does his things. When you get the book, leave a review because it's a fantastic book.
Everyone who wants to take action because we get so much great information and then we're like, “I'm going to do it” and then nothing happens. So if you actually want to take action, we have a place for that. It's called imthatgeek.com/join. We're going to take action on this together. If you want to have your book done, if you want to see what it actually looks like, then hop in, grab the book, read the stuff and then come model it together.