How You Can Build Your Business By Having Fun And Playing Games
If you are a business owner, coach, or consultant that has been trying to build your business online and can’t seem to get ahead, or if you have had some success but are looking for a different way to be able to connect and interact with potential clients, than following what Adam Gilad does with “The Higher Game” might be right up your alley.
Recently, Adam was interviewed on the I’m That Geek Show with host, Yifat Cohen, where I asked him all kinds of questions about his program, “The Higher Game”, ie: what it is, what it does, and how people can benefit from it.
In preparation for the show, I posted the following question in different groups asking:
Do you think the coaching niche is oversaturated?
I received a variety of different answers, anywhere, from, “Yes, there are too many charlatans out there. It is hard for people to know who to choose and who is the best to work with.” to, “Not at all, if you are a good coach and good at what you do, then you are good to go.”
How did you get started in the relationship and dating niche?
Adam was originally an Emmy-nominated Executive Producer, Author, and the Stanford Humanities Center Graduate Research Fellow. When he came to Hollywood after his graduate work, he kind of fell into the niche based on the shows he ended up helping to write and produce. When he found himself single, he discovered he didn’t really know how to date. So while doing his research for his own benefit, he discovered different things that he then turned into becoming a leader in relationship and dating coaching.
What makes people really attracted to each other?
When Adam first got started with online dating, he discovered that people really didn’t know how to communicate with each other. He started looking into what makes people connect with and be attracted to each other. What makes people ultimately be able to be in a relationship? It takes a lot of skills and humility. It takes skills to navigate all the inevitable triggers.
The 3 different skills needed are Attract, Connect, Inspire:
In order to stay together, you have to know how to attract each other, how to connect continually, and ultimately live an inspired life and in doing so, inspire your partner. We must not bore ourselves or others. This can be challenging in this day and age.
Are people interested in personal development through transformational, interactive games?
The concept for “The Higher Game” came out of Adam’s interest in gamification. For people to really come alive, to be great in life and relationships, we have to tap into what really inspires us.
One of the first questions he asked: “Is anyone interested in personal development through transformational and interactive games?”
There was a lot of response to this and that is when he launched, “The Higher Game”
Why take things offline?
If you are any kind of local teacher who wants to create a local following, you can offer a curriculum of games nights or weekends to allow people to get to know each other and build their community.
Times have changed, back in the old days of the internet it was like the Wild West… now everyone is so inundated with information. People are really, generally, lonely. Real change comes through interaction with people. Change happens when you are face to face.
Real change happens day by day, in incremental actions.
We need human connection and to talk to people face to face.
Moving into the local market allows you to connect with people face to face. It also helps you to become known in your market and for people to start referring you to others. That’s the “secret sauce”
That’s why hosting game nights, make it a fun, easy way to become known as a local coach. It’s very easily publicized. Building a community is one of the greatest things that has come out of doing this. It has been found that it is very easy to build a community of people that are interested in doing transformational work. People are looking for things to do and ways to connect with others.
What are some of the challenges that coaches and consultants face when trying to do everything online?
Having to deal with all the technology, building funnels, websites, email content, copywriting, content creation, paying for ads, trying to compete with others for clients. Doing all of this is time consuming and we have lost the human connection.
Why getting people face to face is a great way to build a local community?
There’s plenty of room to succeed online, however, for coaches and consultants that want to build a local business, and really have an impact in their community, people aren’t currently focused on that.
What about getting people into a room with you and giving them the opportunity to experience you? This can be much more effective than trying to connect with someone online. The best way to get clients is to have them experience you in person.
Hosting Live Events is a great way for people to be able to experience you in person. It’s a great way to break through the noise and distraction of the Internet.
People are currently asking, “Who’s a Good Coach? Who can I trust?” Connecting with people in real time, face to face can help to differentiate you and help you stand out.
What’s one of the biggest challenges for business owners, coaches, consultants, practitioners?
One of the biggest things that they are saying is, “Nobody knows me!” You have to stand out. You have to be very specific. You have to be unique. And it's very hard to stand out in the online world because it's basically whoever out spends the most, gets the most eyes, gets the most visibility.
It’s easy to get started but the rate of success is low. It’s very difficult to succeed as a coach. You have to have confidence. You have to know that you have in your hands the proper way to lead a group. The guides provided from “The Higher Game” program assists people in knowing what to do when hosting their game nights. You are encouraged to bring your own flavor and expertise into what you are doing.
It’s important to be a leader and grow into your leadership, to have the confidence to stand in front of a group and navigate them.
Who will this work best for?
Does this also apply for other businesses besides coaches? It’s really designed for people who are devoted to developing and growing an ongoing business. It’s meant to be a business builder for matchmakers, yoga teachers, relationship coaches, life coaches, expanding into specific concepts for men’s groups, and women’s groups as well. It’s also great for people who are interested in building a community and doing transformational work as a second income.
Why play games?
Play is very serious business. Play is a mode of learning and a way of being. Play is great for creativity, joy and fulfillment. We are actually a playful species. We learn through play.
It’s not frivolous play, it’s skilled play. It’s a different mode for approaching your life.
Science and research has proven, when you play games, you change. Your brain functions differently. Games engage your natural curiosity. Curiosity causes happy hormones to flow and that allows you to search for positive outcomes. You become focused in new ways and bring new parts of your brain into action.
The difference between gamification and gameful engagement
Gamification can be powerful but it has to have depth and purpose to it. There is a huge difference between gamification/incentivizing people to do and take certain actions online and teaching/learning through games.
Gameful Engagement is not work, it’s skilled play.
Look at life as skilled play. Look at relationships as skilled play. Look at how to navigate and play the game. The Game is on… let’s play! Start engaging with the moment and how to make it successful.
With gameful engagement, games are optimized to maximize human potential.
Focus on seeking good outcomes. When people look at their lives that way, they look through life through a sense of gameful engagement
What do you want to create and achieve? What’s your highest goal in this area of your life? Games explore challenges, obstacles and solutions that can be done to achieve what you desire. What actions need to be taken everyday? Mini-quests are created out of that.
This can actually transform the entire therapy industry. Playing the interactive/transformational
games are great for self-development all around not just for business development.
Why are video games so successful?
In video games, you can’t fail. If you don’t succeed, keep trying until you do.
When you turn things into play, it allows you to grow, not putting a label on who you are.
In a finite game- people view relationships and life, as having a winner and loser.
In an infinite game, such as in video games, you eventually succeed. Relationships and life need to be infinite. The rules should be created to support the game.
What are some of the best ways to get people into the room to host the game nights?
In the Instruction Manual there are many different suggestions offered to show you how to invite people to show up and participate. It takes about 1 to 2 months to get started. Some of the suggested ways include: meetup groups, templates, posters, local Facebook groups, banners on tables at expos, printed materials provided, letter templates for existing organizations. Church groups, poster boards, local newspapers, etc.
What’s the best way to structure and host the game nights?
You start out with hosting Intro nights. People are lonely, and this is a great opportunity to get out and find interesting things to do. Typical cost is $20-25 for the night. Some people charge $10-15 at first as an incentive to get more people in the room.
After they come to try out the intro nights, they then sign up for the monthly program.
Actual curriculum- $100 a month, every other week, 2 nights a week for up to 20 people
“The Higher Game” licenses the material to coaches to use.
You can build as many groups as you want. The structure is provided and you are encouraged to bring your uniqueness to it. This is a platform to bring people into your world.
Games and Weekends/Evenings are designed not to teach anything, but more of a way to present the platform to allow people to discover their own truths. They pick their own destiny, pick their own quest and pick their own practices and principles. It allows people to come up with their own pathways.
“Play Yourself to Higher Greatness! Learn through play what works for you.”
How to get started if this is something of interest to you?
This could potentially be a good match if you are tired of internet marketing and want to connect with clients locally, face to face.
Interested in finding out what it takes to get started? Go to the website to get more info: https://thehighergame.com/ If You like what you see: schedule a phone call to see if it’s a fit.