How To Build Habit Forming Products

With Nir Eyal

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Behavior Change Can Be Designed
Whether you are designing consumer behavior or embarking on personal behavior change, you’ll benefit from the research Nir shares from Consumer Psychology, Behavioral Economics, and Neuroscience.

In this interview we'll dive into Consumer Psychology, which is the key in product design. Once you grasp this, you'll be able to create products that drive up adoption, customer engagement and customer retention.

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Nir Eyal

Nir Eyal

Author of Hooked: How to Build Habit-Forming Products

I work on, write, and teach about products that move people.

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