Marc Ensign’s 3 Elements to build a Strong, Successful, Personal Brand
When Marc Ensign was a kid he knew from an early age that he wanted to change the world, but he wasn’t quite sure how he was going to do it. So he took a little detour along the way and found himself playing bass on Broadway for the Tony Award Winning Musical, Rent. While he was figuring out how to do this, because when he started, he states in his own words that he was completely unqualified… he discovered by doing this and also studying personal brands that there are 3 elements that every successful personal brand has.
His time on Broadway really helped him to bridge the gap from being the kid that wants to change the world to becoming the guy that is helping others reach that impossible dream. What he learned has allowed him to help many other people be successful and he is now the “Big Cheese” at LoudMouse.com, a branding agency that specializes in making some of the world's most inspiring speakers, authors, coaches and entrepreneurs, impossible to ignore.
The whole concept of being the Chosen personal brand kind of stems from this idea that whenever we talk about personal branding, we're talking about standing out in a crowd or becoming known in your industry or becoming the recognized expert and all these like fluffy terms that don't actually mean anything. You can dress up like a clown and show up to a networking event and you're going to stand out. People are going to know who you are or you're going to be recognized. It's going to be hard to miss you. However, that doesn't actually mean that you're going to get the GIG.
So what are the three elements that need to be in place in order to be successful?
Identity - You have to have a strong identity. You have to know who you are, what you stand for, who you're here to help, what problems they have and how you solve those problems different from everybody else.
Visibility - It's the ability to be able to now communicate that. How are you going to communicate that identity to the rest of the world? That shows up as your presence. How do you carry yourself when it comes to your assets such as website, headshots, logos, social media, networking, and channels etc.? How is it that the rest of us interpret that message visually? That's your visibility.
Authority - What that means is do people see you as an authority in your space? When you're not seen as an authority, you're adjusting yourself trying to chase down leads, you're competing on price. You're just one more person that somebody is getting a proposal from and likely never going to hear from again as opposed to, “I need to work with that person.” When you're the person that automatically comes to mind and as long as you are within their budget, they won’t even think of talking to someone else… you know you are the Chosen One in your industry.
Often times, people only focus on one or two of the elements and that is why they fail. In order to have a strong personal brand, you need to make sure that you are incorporating all 3 elements. Why do you need all 3 to be successful?
When you focus on just identity and visibility, your results are going to limit your income because you're not seen as the authority. So what ends up happening is you're competing on price because everybody does what you do. You're just another person that does what you do. There's really no value in it. You're not going to do it any differently than anybody else.
When you just focus on visibility and authority, there's this limited understanding. “I like him. He seems real. He really does what he's talking about. I'm just not quite sure what he does or if I should hire him”. There's this limited understanding because there's no clear identity.
Then the last one is, when you focus on just authority and identity and you're not spending time putting it out there, you're not spending time on your social media channels or your website or, having a clear, visible identity out in the world, then you limit your impact. Basically what you're doing is you're just reaching your close circle of friends. You're not extending outside of that circle, because there's no way to do that. “I really like who you are and what you have to say. I love the book that you wrote and you're clearly an authority, but there's no website for me to share with anybody. You don't have a Facebook page. So I don't know how to share you with the people in my world.” Now you're stuck within your limited circle that you currently have.
Where do you currently stand? That’s where the assessment comes in. When you take this assessment, you're going to find out where your results are showing up. What are your weaknesses? What do you need to patch up? Where do you need to spend some time? Do you need to spend more time on your visibility? Do you need to spend more time on your authority? Are you going to spend more time on your identity? Where do you need to put your attention in order to grow your brand and actually get some traction?
Take Marc Ensign’s Personal Branding Assessment, to see what pieces of the puzzle are missing and what you need to add in order to build a strong, successful, personal brand and become the Chosen One!