FashionBrain – an AI that predicts the next fashion trends

With Markus Müller

What if the trend you're falling for started by an AI that wants you to buy more of a specific brand?

What if the AI noticed a peek in shopping and turned it into a trend?

What if all you ever see in fashion is what you're inclined to like and buy?

The FashionBrain project aims at combining data from different sources to support different fashion industry players by predicting upcoming fashion trends from social media as well as by providing personalised recommendations and advanced fashion item search to customers.

Let's talk with the man behind FashionBrain - an AI that predicts fashion trends - Markus Müller, the Editorial Director at Runway Manhattan, about all the implications of the upcoming future of AI.

About Markus Muller

Markus’ job at Runway Manhattan is to help today’s fashion brands, publishers, and retailers genuinely connect with all of their audiences. They developed FashionBrain to do that.

Markus was born and raised in Germany, lived in Denmark for 20+ years, and has been in the US since 2009. Copenhagen, Essen, Haderslev, Hamburg, Los Angeles, Munich, and New York City have all been home at some point in his life - knowledge nomad... Since 2010 Markus has lived in Duluth, Minnesota.

Takeaways

  • How FashionBrain was created
  • What FashionBrain is going to be able to do for the Fashion Industry
  • Why it is important to have a personal connection with your customers

Summary

  • How did Markus Müller got started with Runway Manhattan? (02:19)
  • How is Runway Manhattan different than anything else in the fashion world? (03:13)
  • What does Markus Müller consider Runway Manhattan to be? (08:12)
  • How did Markus come up with the idea for FashionBrain? (11:08)
  • What does FashionBrain do? (13:25)
  • Why it will be important for Brands to embrace connecting with their customers in the future (23:35)
  • What are some of the challenges the fashion industry is facing that AI can help solve in the future? (26:40)
  • How will FashionBrain be able to affect the personalized shopping experience? (39:38)
  • How has FashionBrain cracked the code for the Future of the Fashion Industry? (44:17)
  • What does Markus think is happening today and what does he think needs to happen in order for technology to be used as a force for good and not a way to control the masses? (53:21)
  • What is Markus Müller’s vision for FashionBrain? (56:35)
  • How can you connect and get in touch with Markus? (01:03:13)

Links

FashionBrain Demo

Markus’ Facebook

Markus’ LinkedIn

Runway Manhattan Page

Runway Manhattan Website

Runway Manhattan Instagram

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Markus Müller

Markus Müller

Editorial Director at Runway Manhattan

Markus‘ job at Runway Manhattan is to help today’s fashion brands, publishers, and retailers genuinely connect with all of their audiences. They developed FashionBrain to do that.

Markus was born and raised in Germany, lived in Denmark for 20+ years, and has been in the US since 2009. Copenhagen, Essen, Haderslev, Hamburg, Los Angeles, Munich, and New York City have all been home at some point in his life - knowledge nomad... Since 2010 Markus has lived in Duluth, Minnesota.

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