How to run a community where clients almost never leave

With Sean D'Souza

How do you run an incredible business with almost no promotion, advertising or joint ventures?

You create a thriving community.

In 2003, we created a tiny community of members on a website called 5000bc.com. Today, that community hasn't grown to 20,000 (instead, it has just 600 members or so). Yet, it's that community that has helped us to live an incredibly rich life. Yet most people don't start off building a community. They want a fan club instead.

There's a difference between a fan club and a community. A fan club can be fickle. Here today, gone tomorrow. However, a community is remarkably different. A community sticks around for years on end, helping themselves and each other. And in doing so, they help you run a business that requires almost no promotion.

If you want to learn how we've built that community bit by bit over the years, you'll find yourself part of an interesting story. One that allows us to earn thrice as much as we need. It also enables us to fill our online courses and workshops in under 24 hours (sometimes in less than 24 minutes). It's largely the core community that shows up for on site meetups and brings other clients along. And yes, they've enabled us to take three months off every year (since 2004). All of this is done with zero advertising and almost no joint ventures.

Learn how you can start on this journey too.

About Sean D'Souza:

When people speak about Sean, they tend to crinkle their noses. It's slightly hard to describe him because for one he seems to do a lot. He draws cartoons, does watercolours, cooks, takes great photos, but most of all he's known for one thing: his ability to take a very complex concept and reduce it to tiny, doable bits.

Plus, his take on life is remarkably interesting. When he started his business he had two goals: To get paid in advance and to take three months off every year. And now, almost 19 years later, he and his wife Renuka take a luxurious three-month vacation.

Sean is super-passionate about the things he's involved with. And you're about to find out how passionate he's about community. And how his community has created a life of work and vacation — that perfect balance — that few others have achieved.

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David MooreSeshu BadrinathAlyson Atma SimmsNeville SwabyYifat Recent comment authors
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Yifat
Admin

Have you considered starting a community before?

Neville Swaby
Guest
Neville Swaby

Neville here like the idea of a membership community.

Alyson Atma Simms
Member
Alyson Atma Simms

Hello from Austin!

Seshu Badrinath
Member
Seshu Badrinath

5000BC is one of the best investments for my business. Fantastic, engaging space!

Dave Moore
Member
Dave Moore

One of the things I see more than anything are communities who pride themselves on the numbers of followers when what people really want is quality of content.

Dave Moore
Member
Dave Moore

Shared to my group

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Sean D’Souza

Sean D’Souza

Author of Brain Audit Game

Helping you see why customers say NO at the very last minute. Why they back away. And how you can get them to say YES instead. Psychological Triggers that make customers true and trusted friends, instead of suspicious buyers.

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